Sassy Bella

Editor and Founder of, Helen Lee is many things; trained journalist but first and foremost fashion and beauty lover. She’s been running for 10 years. The website is not a mere hobby – it’s led to her role as Australian Fashion Week’s official blogger and sent her to fashion events in Paris, England, Italy, New Zealand and the USA. When Helen isn’t jumping on a plane or attending events, she can be found watching tennis, soccer or the Formula 1 – preferably court/pitch/trackside.

Recent articles by Sassy Bella
How to take a Short Break in Style
As fashion and beauty blogger at my site Sassy Bella, I’ve had to pack for events attended by some of the world’s best dressed in the most stylish cities. Aussies...