Alex Adams is Ms Darlinghurst. In 2009 she started a lifestyle blog called eatdrinkplay.com. Searching for new ways to connect food lovers off-line and inspired by guerilla dining, in 2010 Ms Darlinghurst started Secret Foodies, a pop-up dining experience. With the Sydney small bar movement erupting, she teamed up with drinks expert Simon McGoram in 2011 to launch Ketel One Bar Tours, a concept now running in Sydney and Melbourne. Alex plans all her short breaks around eating and drinking.